What We Do
AAIAC, the Adventure Activities Industry Advisory Committee, is the sector’s lead body for safety in adventure activities. It is representative of a wide range of stakeholders from the UK adventure activities sector and is supported by the Institute for Outdoor Learning.
taking a coordinating role in safety accreditation of adventurous activity and managing, developing and growing Adventuremark.
being a single contact point for Government and other agencies in the areas of safety, risk management and good practice.
being a single point of contact for all stakeholders, sharing good practice, developing standards and guidance
AAIAC was restructured in 2019 to be accountable to Adventure UK, which meets annually to receive an annual report and to provide direction, guidance and support on its strategic plan.
Adventure UK is the body of representative organisations who oversee the election of AAIAC members and its work plan.
Current Adventure UK members:
Stephen Saddler, Independent Chair
Alistair Boyd, Institute for Outdoor Learning
Mark Brazier, Expedition Providers Association
Dan Cook, British Cycling
John Cousins, Mountain Training UK
Graham Derrick, Young Explorers Trust
Paul Donovan, Wales Adventure Tourism Organisation
Linda Green, European Ropes Course Association
Asa Gurden, Scout Association
Jane Campbell Morrison, Scottish Adventure Activity Forum
Paul Kenwright, British Activity Providers Association
Craig McCullough, Adventure Industry Northern Ireland
Steve Morgan, Sport Wales National Outdoor Centre
Julian Penny, Overseas Expeditions Industry
Sophia Reed, Activities Industry Mutual
Andy Taylor, Adventure Activity Industry Advisory Committee
Shaun Roberts, Scottish Adventure Activity Forum
Andy Robinson, Institute for Outdoor Learning
Dave Scourfield, Outdoor Education Advisors Panel
Gordon Smith, Scottish Advisory Panel for Outdoor Education
Martin Smith, Outdoor Council/OEAP
Sally Thompson, Council for Learning Outside the Classroom
Lisa Wainwright, Sport and Recreation Alliance
Jim Whittaker, Association Heads Outdoor Education Centres
Ali Dreyer, Chair Scottish Advisory Panel for Outdoor Education
Ruth Hall, Mountain Training Trust / Plas Y Brenin
The above people are your way to influence the work of AAIAC through the member organisations.
The AAIAC Committee
The ten members of AAIAC are elected from all areas of the sector.
Elections for at least five places on AAIAC take place every three years.
- Ben Longhurst
- Jo Barnett
- Chris Proud
- Gary Dovey
- Tracey Evans
- Andy Taylor (Chair)
- Roger Ward
- Paul Kenwright
- Steve Woods
- Will Close Ash
- Tim Wild
- Phil Dale
- Jane Campbell Morrison (Coopted)
The following are currently Observer Members:
The Learning Outside the Classroom (LOtC) Quality Badge and Adventuremark are non-statutory quality and safety badges respectively. Both are supported by the AAIAC.
The Department for Education (DfE) has launched a manifesto to support LOtC. As part of this initiative, DfE is introducing a badging regime for quality learning provision (including safety) entitled LoTC Quality Badge.
For guidance on criteria on LOtC Quality Badge website listing click here
Approved Schemes and Accredited Providers
AAIAC Multi Activity Approved Schemes
AAIAC Activity Specific Approved Schemes
Resources and Guidance Documents
Resources for the Outdoor Sector
Connect With Us
To get in touch with the Chair of AAIAC - Andy Taylor - Please use the following contact